June 29, 2021

How Fuel Supply Contracts Benefit Unbranded Gas Stations

When you opened your gas station, you undoubtedly had a number of reasons for deciding against operating as a branded establishment. Maybe you wanted to build your own local brand. Or you didn’t want to deal with the contractual requirements that come with operating as a branded location.

Whatever your reasons, you know you want to sell quality gasoline at an affordable price. The benefits of entering into a wholesale fuel supply contract may surprise you, from enhancing operations to increasing overall profits.

A wholesale fuel supply contract offers multiple advantages, including competitive pricing and flexible payment plans with predictable costs. Wholesale fuel supply contracts make budgeting and record-keeping simpler. Partnering with a fuel retailer offers programs to assist you with your convenience store operations, food management, site signage/image, and more.

While unbranded gas is typically offered at a lower cost, NACS 2020 Consumer Fuel Survey found that 62% of customers prefer buying gas at a branded store. Even if your gas prices are lower, this preference for branded stores is the largest determining factor for customers choosing a convenience store to fill up. Most branded stores offer credit cards with low fees and loyalty programs that save customers money at the pump.

Furthermore, the survey found that in-store offers matters more than lower gas costs. 10% of customers ages 18-34 choose where to fuel up based on what they are going to buy in the store. Entering a fuel contract with a nationally recognized brand gives unbranded gas stations the resources to level up in-store offers and compete against the competition.

Konnect General Services offers flexible supply contracts. Our high-tech fuel management software is capable of monitoring tank capability in real-time, helping you manage inventory for sustainable growth. Our advanced integration platform improves logistics and helps enhance your business operations.

If you decide to switch to a branded operation, we are proud distributors of Phillips 66 or Conoco and can help set you up with one of their many branding packages, which can include marketing support, mobile payment apps and other benefits.

But that decision is yours to make. Either way, we are pleased to partner with you and work with you to make your business even more successful. Contact us for more information on our flexible wholesale fuel supply contracts.